SKILLS

Professional Competencies

With extensive experience in B2B financial services marketing across more than 80 countries, I have a plethora of marketing and business management skills. From strategic planning, tactical deployment through to full measurement of success. I am adaptable, pragmatic, sincere and above all passionate about realising the potential that effective marketing can achieve.

Skills: Skills

BRAND ACTIVATION AND IMPROVED PERCEPTION

Helping to attract new clients, retain existing and entice talented staff by deploying appropriate and compelling brand strategies. Brand building is not just about logo recognition, but the emotional connection you want to make with your audience.

STRATEGIC MARKETING PLANNING

Product, brand, segment, in-country, regional or global strategies delivering compelling results. Using qualitative data to research demographics, competitors and industries in laying the foundations through to delivering creative and unique propositions through an array of tactical deployment methods.

GO TO MARKET AND PRODUCT MARKETING CAMPAIGNS

Development and execution of full GTM plans including pre-positioning tactics, staff training, sales toolkits, marketing assets, tender literature, USP's and KPI metrics.

BUSINESS DEVELOPMENT

Proposing development of additional service offering or amplifying awareness of existing services that solve potential client headwinds.

EVENT PLANNING, OVERSIGHT AND MANAGEMENT

Production of content driven proprietary events - live or digital - to attract and inform the right audience. Laser sharp focus at industry conference attendance to elevate brand and product promotions with concise objectives, strong disciplines, and measurement.

COPY, CONTENT AND SPEECH WRITING

From web page copy to entice readers and improve SEO metrics, through to long-form informative technical pieces improving client confidence of your understanding into their challenges.

BUDGET PLANNING AND OVERSIGHT

Development of planned deployment and operational costs with strong negotiation skills to improve efficiencies. Experience in managing budgets ranging from US$2 million to US$30 million having continued oversight to forecast with a firm understanding of realistic measurement tools to justify and adjust spend.

A LEADER AND MENTOR

Empowering teams to help drive initiatives and ideas to their full potential. Helping people develop by offering advice, coaching and full transparency.